OnStar had certain elements they wanted on screen at all times. Worked closely with them to identify and integrate these into the UI. Inital designs and layouts were created in illustrator.
Then a working prototype with interactive elements for approval. We used assets and voices from the existing Batman Animated series cartoon.
The final interface featured stronger OnStar branding and separated elements based on function.
I directed the art team at DC Comics on how to create the necessary assets for the animation, with emphasis on re-usability and streamlining them. Initial color guides were provided and the final coloring was done in Flash.
Onstar consumer brand consciousness jumped from about 30% in the fourth quarter of 1997 to more than 80% by the end of 2000.
The first four commercials won a Silver Award for "Creative Arts - Visual Effects" in the 2000 International Automotive Advertising Awards. The campaign was further awarded the Detroit Creative Directors Council Golden Caddy for Best in Show. The "Batman" campaign also received the Golden Medal and Best of Category awards in the New York Festival's Advertising/Marketing Effectiveness Awards in 2001. Source
Sadly with Flash no longer supported you will have to just watch the experience as a video. Enjoy!
OnStar had certain elements they wanted on screen at all times. Worked closely with them to identify and integrate these into the UI
Worked closely with the artist at DC Comics to ensure assets were delivered in pieces to use for animation. Which resulted in a lot of severed limbs and floating mouths. These assets were then cut apart and layered to create the final frames.
DC provided black and white art. All final coloring was done in Flash to reduce file size as much as possible.